I'm Jasleen, a UX/UI Designer currently working with CIBC Digital. Originally from Punjab, India, I developed a passion for design early in life watching my mom design unique clothing in her boutique. My passion for design and inquisitiveness of human behavior led me to UX.
I believe that design can solve complex problems and as a designer, I see this as a responsibility to push the boundaries of design innovation towards radical inclusion and empathy. I always use my curiosity, knowledge, and creativity to design meaningful and impactful products that better the lives of others.
Jasleen's Creativity Kit
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#CoffeeLover
Problem
Solver
- Tool Ninja -
Figma, Sketch, XD, Invision, Illustrator, Photoshop,
Inquisitive Researcher
MY WORK EXPERIENCE IN DESIGN
Nov 2021 - Present
CIBC
Product Designer
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1. Search -
Led the brand new experience from discovery to execution for CIBC Search. Created best-in-class banking search experience for our clients to empower them to find what they are exactly looking for in seconds.
2. Help Centre-
Led the project to create a hub that provides clients with a single location for all their support options. Designing to enhance an intuitive user experience with robust advice and help that can help businesses save millions of dollars on contact call center volume.
3. Rewards Hub-
Worked on creating a responsive, modernized, and standalone loyalty hub experience for credit card clients. This product acts as a personalized mobile banking hub that brings the loyalty program core features and benefits into one place
4. Smart Start (A family banking experience)-
Worked as a lead designer for creating a brand-new banking platform (Age segmented
experience) for youth as well as a connected experience for their parents
July 2021- Nov 2021
Ticket Gateway
UX/UI Designer (Contract)
Worked on completely redesigning the platform (web and mobile) for the online event management and ticketing company.
May 2021 - July 2021
Pow Puffs!
UX/UI Designer (Contract)
Designed the website (web and mobile) for the packaged food company in a comic strip theme using a unique design language.
December 2020 - May 2021
Smart Saver
UX Designer (Contract)
Designed the iOS app that enables users to understand, monitor and optimize their utility utilization for smart home devices.
Aug 2020 - December 2020
Experience TO
UX/UI Designer
Led design for Experience TO - an experience and event booking app for people in the city, designed to help them plan weekends and holidays better.
July 2017 - Aug 2020
Freelancer
Worked as a freelancer creating logos, marketing materials (visiting cards, brochures, magazines, posters, hoardings), social media content (Images and gifs) for various brands.